Robots on the TOPNC stand at AMB Stuttgart

TOPNC supplies CNC technology and automation for manufacturing. AMB is an international trade show for metalworking and automation. Visitors assess technology professionally. The aim: to show from the aisle what TOPNC stands for, without explaining first.

The Unitree R1 and the Unitree Go2 Pro wore a wrap in TOPNC’s corporate design. They were on the stand for all five trade show days. The technical explanations stayed with the stand team. That team took over the conversations that started at the robots.

Visitors stopped, took photos and spoke to the stand team. According to Posevo, the robots led them to the actual subject of the stand in this way.

Posevo’s own observation

According to Posevo, the activation brought movement into the aisle. Throughout the show there were moments for photos and conversations on the stand. There are no figures on visitors or leads.