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Robot walking act at Reeperbahn Festival

EVO walked among the festival-goers as a walking act for the Bloomwell brand.

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Unitree G1 · EVO in a Bloomwell shirt and a leather waistcoat waves in front of the Bloomwell bus at Reeperbahn Festival.

How the deployment went.

Brand
Bloomwell
Agency
Styleheads
Event
Reeperbahn Festival
Location
Hamburg
Robot
Unitree G1 · EVO
Scope
Live activation and content production

Starting point: A festival in the city

Reeperbahn Festival combines live music and pop culture in a busy city district. A fixed stand gets little attention there among everything else going on. The aim: attention for the brand without a fixed stand.

Deployment: The robot goes into the crowd

The agency Styleheads came up with the activation, Posevo carried it out. EVO walked among the festival-goers. At the same time, footage was shot for communication afterwards.

On the floor: Among the festival-goers

People stopped, filmed and spoke to the robot. The activation was set up as part of the festival evening. The images can be used without explanation.

Result: Contact without a fixed stand

Posevo’s own observation

The robot went to the places where the visitors already were. No figures are known.

Lesson

Festival-goers walk between stages and rarely stop at a stand. That is where Posevo uses a walking act.

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